Cookie Policy — NxtSft.com

Quick summary: We use strictly necessary cookies at all times. Functional, analytics, and advertising cookies are only placed with your consent. You can reject non-essential cookies at any time via the banner or your browser settings.

1. Introduction

This Cookie Policy explains how NxtSFT PropTech innovations ("NxtSft.com", "we", "us", or "our") uses cookies and similar tracking technologies when you visit our website or mobile application (collectively, the "Platform").

By clicking "Accept All" on the cookie consent banner or by continuing to browse the Platform, you consent to the use of cookies as described in this Policy. If you select "Reject", only strictly necessary cookies will be placed. You may update your preferences at any time by clearing your browser's local storage or cookie settings.

This Policy should be read alongside our Privacy Policy, which sets out the broader framework for how we handle your personal data.

2. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work efficiently, remember your preferences, and provide information to website owners.

Similar technologies include web beacons (also called tracking pixels), local storage objects, session storage, and fingerprinting techniques. Throughout this Policy, we use the term "cookies" to refer to all such technologies collectively.

Cookies can be "session cookies" — which are deleted automatically when you close your browser — or "persistent cookies", which remain on your device for a set period or until you manually delete them. They can also be "first-party cookies" (set by NxtSft.com directly) or "third-party cookies" (set by our service partners such as analytics or advertising platforms).

3. Types of Cookies We Use

We categorise the cookies used on the Platform as follows:

Strictly NecessaryAlways active

These cookies are essential for the Platform to function. They enable core features such as user authentication, session management, security, and access to paid features. The Platform cannot operate properly without them.

Examples:

Session token (keeps you logged in)
CSRF protection token
Consent preference cookie (stores your cookie choice)

Functional

These cookies remember choices you make to provide a personalised experience. They are not essential but significantly improve usability.

Examples:

Saved search filters
Recently viewed properties
Preferred city or region
Language and display preferences

Analytics & Performance

These cookies help us understand how visitors interact with the Platform by collecting and reporting aggregated, anonymised usage data. This helps us improve content, navigation, and features.

Examples:

Google Analytics (_ga, _gid, _gat)
Hotjar session recordings (hjSession)
Internal page-view tracking
Feature adoption metrics

Advertising & Targeting

These cookies are used to deliver advertisements relevant to you and your interests, both on the Platform and on third-party websites. They also limit the number of times you see an ad and help measure ad campaign effectiveness.

Examples:

Meta Pixel (_fbp, _fbc)
Google Ads conversion tag (gcl_au)
Retargeting cookies from ad networks
Interest-based profiling cookies

4. Third-Party Cookies

Some cookies on the Platform are set by third-party service providers acting on our behalf or for their own purposes. These include:

Analytics Providers

Google Analytics (Google LLC): collects anonymised usage and behaviour data. Governed by Google's Privacy Policy at policies.google.com/privacy.
Hotjar Ltd.: records anonymous session activity to help us identify usability issues. Governed by Hotjar's Privacy Policy at hotjar.com/legal/policies/privacy.

Advertising Networks

Meta Platforms, Inc.: places the Meta Pixel to measure conversions and support retargeting on Facebook and Instagram.
Google Advertising Services: supports Google Ads remarketing and conversion tracking.

Infrastructure & Security

Cloudflare, Inc.: uses cookies for security (bot mitigation, DDoS protection) and performance optimisation.
Payment gateways (Razorpay, PayU): may set cookies during payment flows for fraud prevention and session continuity.

We do not control the cookies set by third parties. Please refer to the respective third-party privacy and cookie policies for details on how they use and share data collected through their cookies.

5. Cookies We Set Directly

The following first-party cookies are set by NxtSft.com:

Cookie name	Purpose	Duration	Category
nxtsft_cookie_consent	Stores your cookie consent choice (accepted / rejected). Prevents the banner from reappearing.	12 months	Strictly Necessary
nxtsft_session	Maintains your authenticated session after login.	Session	Strictly Necessary
nxtsft_csrf	Cross-site request forgery protection token.	Session	Strictly Necessary
nxtsft_saved_search	Persists your most recent search filters for a faster return experience.	30 days	Functional
nxtsft_recent_props	Stores IDs of recently viewed property listings.	7 days	Functional
nxtsft_city_pref	Remembers your preferred city for search results.	90 days	Functional
nxtsft_ab_variant	Assigns you to an A/B test group for feature experiments.	30 days	Analytics & Performance

6. Managing Your Cookie Preferences

You have several options for controlling cookies:

a) Our Consent Banner

When you first visit the Platform, a cookie banner is displayed. Clicking "Accept All" enables all cookie categories. Clicking "Reject" limits cookies to strictly necessary ones only.
To change your choice, clear the "nxtsft_cookie_consent" entry from your browser's local storage (Developer Tools → Application → Local Storage on most browsers), and refresh the page.

b) Browser Settings

Most browsers allow you to block or delete cookies via their privacy or settings menu. Consult your browser's help documentation: Chrome (Settings → Privacy and Security → Cookies), Safari (Preferences → Privacy), Firefox (Options → Privacy & Security), Edge (Settings → Cookies and Site Permissions).
Please note that blocking strictly necessary cookies may prevent you from logging in or using paid features of the Platform.

c) Opt-Out Tools

Google Analytics: install the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout).
Meta Pixel: manage preferences at facebook.com/ads/preferences.
Interest-based advertising: visit youronlinechoices.eu (EU/UK) or networkadvertising.org/choices (US) for industry-wide opt-out tools.

7. Cookies on Mobile Devices

If you access the Platform via a mobile browser, the same cookie categories apply. Mobile browsers offer cookie management settings typically found under the browser's privacy or settings menu.

If you use a native mobile application, we may use device identifiers (such as the Advertising ID on Android or IDFA on iOS) and local storage rather than traditional browser cookies. You can reset or limit the use of your Advertising ID through your device's settings (iOS: Settings → Privacy & Security → Tracking; Android: Settings → Google → Ads).

8. Cookie Retention Periods

Session cookies are automatically deleted when you close your browser. Persistent cookies expire after the period specified in Section 5 or in the third-party cookie documentation. We periodically review and update our cookies and retire those that are no longer necessary.

9. Legal Basis for Cookie Use

Under India's Digital Personal Data Protection Act, 2023 (DPDPA) and related rules, we process personal data collected through cookies on the following legal bases:

Consent: for functional, analytics, and advertising cookies — obtained via the consent banner at your first visit.
Legitimate interest: for strictly necessary cookies required to maintain the security and functionality of the Platform.
Contract performance: for session and authentication cookies needed to deliver services you have requested.

Where we rely on consent, you have the right to withdraw it at any time without affecting the lawfulness of processing based on consent before withdrawal.

10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. The "last updated" date at the top of this page will indicate when the most recent revision was made.

For material changes, we will notify you via the cookie consent banner on your next visit or, for registered users, by email. Your continued use of the Platform after changes take effect constitutes acceptance of the updated Policy.

11. Contact Us

If you have questions about our use of cookies or this Policy, please contact:

Data Privacy Team — NxtSFT PropTech innovations

Cyber City, Gurugram 122002, Haryana, India

Email: hello@nxtsft.com

We aim to acknowledge all privacy-related enquiries within 48 hours.